Monday, September 20, 2010

Graphic concept for "The Sound of Music"

HDO is working on its graphic concept for our New Year's Eve performance of "The Sound of Music." The final design will be used for all forms of promotional materials.

The final graphic needs to translate well in both black & white as well as full color. Simple designs translate best. The designers idea that "less is more" works for our current needs. The final graphic choice will be used on our program, postcards, leaflets, flyers, posters, newspaper ads and potentially used in a television ad.

As HDO grows, we move towards using color in more of our promotional materials.

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